For partners
Reward distributors and resellers for hitting targets, across every market they're in.
A quarterly or campaign-based incentive structure rewarding distributors and resellers for volume, new-line stocking, or promotional push — reachable whether they're in a city office or the field.
Who this is for
Companies running a distributor or reseller network across more than one African market, where field reach matters as much as head-office relationships.
Flat per-target, tiered by volume, or points-accumulation — whichever fits your sales cycle and how often partners should see progress.
WhatsApp or a landing page link for head-office and urban channel teams; USSD for field agents and distributors with limited data access.
A distributor in one country and one in another get the same experience, in their own currency and catalogue.
Trade incentive programmes typically reward distributors and resellers for hitting volume targets, stocking a new product line, or pushing a specific promotion. The structure usually gets the most attention during planning. The part that decides whether it actually motivates the field is redemption reach.
A typical distributor network spans head-office contacts who are easy to reach digitally, and field agents or rural distributors who may not have reliable data access. Designing one redemption path and assuming it works for everyone is one of the most common reasons trade incentive programmes underperform outside major urban centres.
For networks spanning more than one country, the structural temptation is to run a separate programme per market. A single programme that works the same way everywhere — same target logic, same redemption options, localised currency and catalogue per country — is simpler to administer and easier for partners to understand if they ever operate across more than one market.
Tell us about your campaign and we'll help map it to the right setup.
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