Partner & trade rewards
Reward the people who grow your business with you.
Distributors, resellers, and trade partners aren't on your payroll — but they're core to how your business moves. One card, sent across every market you operate in, with channels built for field teams as much as head-office contacts.
Why partner rewards are different
- Recipients are spread across multiple countries and currencies
- Field agents and distributors may have limited data or connectivity
- The relationship is commercial, not internal — it needs to feel like a gift, not payroll
- Programmes often run alongside trade incentive targets, not ad hoc
How companies reward partners
Deal & renewal thank-yous
Close a deal or land a renewal and send a partner gift the same day — no vendor account, no procurement process to navigate first.
Trade & channel incentives
Reward resellers and channel partners for hitting targets, stocking a new line, or pushing a promotion — delivered to every partner, every market, from one dashboard.
Distributor & field agent rewards
Your last-mile network often works where data coverage doesn't reach. USSD means every distributor and field agent can redeem, regardless of connectivity.
Built for head office and the field alike
WhatsApp for channel teams in cities, USSD for distributors and agents anywhere else.
USSD
Any handset, any network, zero data.
A customer dials a short code and redeems through a simple menu — no smartphone, no app, no data connection required. This is the channel with the widest possible reach across African markets, including feature-phone and rural audiences that other channels miss entirely.
Needs: Any mobile phone with a SIM
Learn moreRich, visual, and where your customers already are.
A guided WhatsApp flow lets recipients see the full catalogue, browse categories with images, and redeem without leaving the chat. With 90%+ penetration in markets like Nigeria, it's the natural default for urban and peri-urban audiences who want a richer experience than a USSD menu can offer.
Needs: A smartphone with WhatsApp and data
Learn moreLanding page link
One link, the full experience, shareable anywhere.
A unique link takes the recipient straight to their personalised redemption page — sent by email, SMS, social DM, or embedded in a campaign. Ideal when you already have a digital touchpoint with your audience and want the richest possible browsing experience.
Needs: Any device with a browser
Learn morePrinted voucher
A physical card or slip with a code to redeem.
A printed voucher — handed out at an event, left at a retail counter, or included in a welcome pack — carries a redemption code recipients can claim via USSD, WhatsApp, or the landing page. Useful wherever the moment of reward is physical, not digital.
Needs: Nothing — redemption happens after, on any channel
Learn morePrint-on-pack
The reward is on the product itself.
A unique code printed directly on packaging — under a scratch panel, on a label, or as part of the design — turns every unit sold into a potential reward moment. The customer dials or scans straight from the pack, with no gap between purchase and claim.
Needs: Nothing — the code travels with the product
Learn moreSet up a partner reward programme.
Tell us about your channel or distributor network and we'll map it to the right redemption mix.
Get started