Partner & trade rewards
Distributors, resellers, and trade partners aren't on your payroll — but they're core to how your business moves. One card, sent across every market you operate in, with channels built for field teams as much as head-office contacts.
Why partner rewards are different
Close a deal or land a renewal and send a partner gift the same day — no vendor account, no procurement process to navigate first.
Reward resellers and channel partners for hitting targets, stocking a new line, or pushing a promotion — delivered to every partner, every market, from one dashboard.
Your last-mile network often works where data coverage doesn't reach. USSD means every distributor and field agent can redeem, regardless of connectivity.
Running a channel or trade incentive programme specifically? See the dedicated channel incentives page →
Built around how trade incentive programmes actually run — not a single transaction.
Quarterly trade targets, a renewal closed, a new SKU stocked — tie the reward to whatever actually moves your business, set by you or run as a standing programme.
Head-office contacts get a WhatsApp message or landing page link. Field agents and distributors with limited data dial a USSD code from any handset.
A distributor in Lagos and one in Nairobi get the same experience, in their own currency and catalogue — one programme, not one per country.
Gift card
$50
Single store only · No refunds
Rewards Card
•••• •••• •••• 4821
Card holder
Adaeze O.
Balance
NGN 75,000
Two different audiences, two different ways of earning and claiming — same programme.
Head office & channel contacts
What triggers it
A quarterly target hit, a renewal signed, a new SKU stocked, or a deal closed — set by you, tracked however you already track it.
How it's sent
A WhatsApp message or landing page link goes straight to the contact, with the reward and a short note on why it was earned.
How it's claimed
They tap the link, see their own country's catalogue, and redeem in minutes — no separate account or app.
Field agents & distributors
What triggers it
Units sold, a sign-up target, stock movement reported in, or a one-off incentive tied to a specific push period.
How it's sent
A code generated against their phone number — no email or smartphone assumed, works on the connectivity they actually have.
How it's claimed
They dial a USSD short code from any handset and redeem through a simple menu — feature phone, no data, no app.
Most partner networks mix profiles — match the channel to who's actually redeeming.
| Channel | Best suited to | Needs | |
|---|---|---|---|
| USSD | Rural distributors and field agents with no smartphone or data connection | Any phone with a SIM | Learn more → |
| Channel managers and head-office contacts who already message you there | Smartphone + data | Learn more → | |
| Landing page link | Distributor principals and key accounts you reach by email | Any device with a browser | Learn more → |
| Printed voucher | Trade events, conferences, and in-person partner meetings | Nothing upfront | Learn more → |
| Print-on-pack | Stock-movement and sell-through incentives tied to the product itself | Nothing — travels with the product | Learn more → |
Tell us about your channel or distributor network and we'll map it to the right redemption mix.
Get started