Redemption channels
One card. Five ways to claim it.
Staff check email. Customers don't always have one. Partners and field agents are often offline or on a feature phone. The right channel depends on who's redeeming and where they are — so we built all of them into the same card.
Channel 01
USSD
Any handset, any network, zero data.
A customer dials a short code and redeems through a simple menu — no smartphone, no app, no data connection required. This is the channel with the widest possible reach across African markets, including feature-phone and rural audiences that other channels miss entirely.
Best for
- FMCG on-pack promotions
- Rural and field distribution
- Markets with lower smartphone penetration
What the recipient needs
Any mobile phone with a SIM
Channel 02
Rich, visual, and where your customers already are.
A guided WhatsApp flow lets recipients see the full catalogue, browse categories with images, and redeem without leaving the chat. With 90%+ penetration in markets like Nigeria, it's the natural default for urban and peri-urban audiences who want a richer experience than a USSD menu can offer.
Best for
- Urban and peri-urban customers
- Catalogue browsing with visuals
- Partner and distributor updates
What the recipient needs
A smartphone with WhatsApp and data
Channel 03
Landing page link
One link, the full experience, shareable anywhere.
A unique link takes the recipient straight to their personalised redemption page — sent by email, SMS, social DM, or embedded in a campaign. Ideal when you already have a digital touchpoint with your audience and want the richest possible browsing experience.
Best for
- Email and SMS campaigns
- Digital marketing and social
- Sales and partnership teams sending direct
What the recipient needs
Any device with a browser
Channel 04
Printed voucher
A physical card or slip with a code to redeem.
A printed voucher — handed out at an event, left at a retail counter, or included in a welcome pack — carries a redemption code recipients can claim via USSD, WhatsApp, or the landing page. Useful wherever the moment of reward is physical, not digital.
Best for
- Events and conferences
- Retail counter handouts
- Welcome packs and physical gifting
What the recipient needs
Nothing — redemption happens after, on any channel
Channel 05
Print-on-pack
The reward is on the product itself.
A unique code printed directly on packaging — under a scratch panel, on a label, or as part of the design — turns every unit sold into a potential reward moment. The customer dials or scans straight from the pack, with no gap between purchase and claim.
Best for
- FMCG and consumer goods promotions
- Trade incentive campaigns
- Sampling and product launches
What the recipient needs
Nothing — the code travels with the product
Built for staff, customers, and partners alike
One card, one catalogue, every redemption path. See how it works for the audience you're sending to.
Ready to send your first card?
Tell us who it's for and how they'll redeem — we'll set up the right channel.
Get started