The playbook
Guides for running reward and incentive programmes across Africa.
For staff, customers, and partners — practical, specific, and built around how redemption actually works in African markets.
Employee recognition
Building a year-end recognition programme for teams spread across Africa
Year-end recognition often gets treated as a single event. Here's how to structure it as a small programme instead — without much more effort.
Read the guideTrade incentives
Structuring trade incentives for distributors and channel partners across Africa
A practical look at how trade incentive programmes are actually structured — targets, tiers, and the redemption reality that decides whether they work.
Read the guideRedemption channels
USSD, WhatsApp, or a landing page: how to choose a redemption channel for African customers
There's no single right answer — the right channel depends entirely on who's redeeming and where they are. A practical way to decide.
Read the guideCustomer rewards
How to run a customer reward programme across Africa without building your own infrastructure
Most companies assume a customer reward programme means building a loyalty app. Here's what it actually requires, and why the infrastructure usually matters more than the app.
Read the guide