Customer rewards
The same card you give your team — now for your customers.
Customers don't check a work inbox and don't always have an account with you. We built redemption around that — USSD, WhatsApp, a landing page, a printed voucher, or a code on the pack itself.
Why customers are different
- No work email to send to — redemption has to work without one
- Often no existing account or relationship with your business
- May be on a feature phone, low data, or no smartphone at all
- The reward moment is usually physical — in-store, on-pack, at an event
How companies reward customers
Purchase-triggered rewards
A code on the receipt, in the box, or at the till — customers redeem after they buy, turning a transaction into a moment that gets remembered.
Campaign & promotion incentives
Drive a promotion with a reward attached — print-on-pack for FMCG, a landing page for digital campaigns, USSD for markets where data isn't a given.
Loyalty & win-back
Reward repeat purchases or re-engage lapsed customers with a card that arrives by WhatsApp or SMS link — no loyalty app required.
However your customer prefers to claim it
All five channels run on the same card and the same catalogue — pick one or combine them.
USSD
Any handset, any network, zero data.
A customer dials a short code and redeems through a simple menu — no smartphone, no app, no data connection required. This is the channel with the widest possible reach across African markets, including feature-phone and rural audiences that other channels miss entirely.
Needs: Any mobile phone with a SIM
Learn moreRich, visual, and where your customers already are.
A guided WhatsApp flow lets recipients see the full catalogue, browse categories with images, and redeem without leaving the chat. With 90%+ penetration in markets like Nigeria, it's the natural default for urban and peri-urban audiences who want a richer experience than a USSD menu can offer.
Needs: A smartphone with WhatsApp and data
Learn moreLanding page link
One link, the full experience, shareable anywhere.
A unique link takes the recipient straight to their personalised redemption page — sent by email, SMS, social DM, or embedded in a campaign. Ideal when you already have a digital touchpoint with your audience and want the richest possible browsing experience.
Needs: Any device with a browser
Learn morePrinted voucher
A physical card or slip with a code to redeem.
A printed voucher — handed out at an event, left at a retail counter, or included in a welcome pack — carries a redemption code recipients can claim via USSD, WhatsApp, or the landing page. Useful wherever the moment of reward is physical, not digital.
Needs: Nothing — redemption happens after, on any channel
Learn morePrint-on-pack
The reward is on the product itself.
A unique code printed directly on packaging — under a scratch panel, on a label, or as part of the design — turns every unit sold into a potential reward moment. The customer dials or scans straight from the pack, with no gap between purchase and claim.
Needs: Nothing — the code travels with the product
Learn moreBring a customer reward programme to life.
Tell us about your campaign or programme and we'll recommend the right redemption channel.
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