Customer promotions & rewards
Turn a purchase into a promotion worth remembering.
Run a promotion, reward a purchase, or win back a lapsed customer — without a loyalty app or an existing account. Redemption works by USSD, WhatsApp, a landing page, a printed voucher, or a code on the pack itself.
Why customer rewards are different
- No work email to send to — redemption has to work without one
- Often no existing account or relationship with your business
- May be on a feature phone, low data, or no smartphone at all
- The reward moment is usually physical — in-store, on-pack, at an event
How companies reward customers
Purchase-triggered sales incentives
A code on the receipt, in the box, or at the till — customers redeem after they buy, turning a sales incentive into a moment that gets remembered, not just a discount.
Campaign & promotion incentives
Drive a promotion with a reward attached — print-on-pack for FMCG, a landing page for digital campaigns, USSD for markets where data isn't a given.
Loyalty & win-back
Reward repeat purchases or re-engage lapsed customers with a card that arrives by WhatsApp or SMS link — no loyalty app required.
Promotion formats we run today
Pick a format, or combine a few — all on the same card and catalogue.
On-pack & scratch-to-win
A code under a scratch panel or printed on the pack — the customer dials or scans straight from the product they bought.
Spend-and-get thresholds
Spend above a set amount in one transaction and a reward triggers automatically — no separate sign-up step for the customer.
Receipt & till-point rewards
A code printed on the receipt or handed over at the till, redeemable the same day or any time in the following weeks.
Social & UGC campaigns
Reward entries, shares, or user-generated content with a landing-page link sent straight to winners — no manual fulfilment.
Loyalty milestone rewards
Trigger a reward at the 5th purchase, the 1-year mark, or any milestone your loyalty programme already tracks.
Win-back & re-engagement
A WhatsApp or SMS-delivered reward aimed specifically at lapsed customers, to bring them back without a discount code race to the bottom.
From purchase to redemption
What it actually looks like for the customer on the other end.
A purchase or moment triggers the reward
A till receipt, an on-pack code, a campaign signup, or a loyalty milestone — you decide what earns it. No integration into your POS required to start.
The customer claims it on their terms
Dial a USSD code, message a WhatsApp number, tap a link, or scratch a panel on the pack — whichever fits how that customer already shops.
They spend it in their own country's catalogue
Airtime, groceries, fashion, electronics — real local brands, not a generic global list. The reward feels like it was built for them.
What companies use today vs Rewards Card
Loyalty apps, paper stamps, or a generic voucher
- Requires a loyalty app download most customers never finish
- Paper stamp cards get lost before the reward is earned
- A single-brand voucher only some customers can actually use
- No visibility into whether the reward was ever claimed
- Different vendor needed for every market you operate in
Gift card
$50
Single store only · No refunds
One card, five ways to claim, one catalogue
- No app required — USSD and WhatsApp work on any phone
- Redemption confirmed the moment the customer claims it
- A real local catalogue, not one brand they may not want
- The same infrastructure across every African market you serve
- Works for a single promotion or an always-on programme
Rewards Card
•••• •••• •••• 4821
Card holder
Adaeze O.
Balance
NGN 75,000
However your customer prefers to claim it
All five channels run on the same card and the same catalogue — pick one or combine them.
USSD
Any handset, any network, zero data.
A customer dials a short code and redeems through a simple menu — no smartphone, no app, no data connection required. This is the channel with the widest possible reach across African markets, including feature-phone and rural audiences that other channels miss entirely.
Needs: Any mobile phone with a SIM
Learn more
Rich, visual, and where your customers already are.
A guided WhatsApp flow lets recipients see the full catalogue, browse categories with images, and redeem without leaving the chat. With 90%+ penetration in markets like Nigeria, it's the natural default for urban and peri-urban audiences who want a richer experience than a USSD menu can offer.
Needs: A smartphone with WhatsApp and data
Learn moreLanding page link
One link, the full experience, shareable anywhere.
A unique link takes the recipient straight to their personalised redemption page — sent by email, SMS, social DM, or embedded in a campaign. Ideal when you already have a digital touchpoint with your audience and want the richest possible browsing experience.
Needs: Any device with a browser
Learn more
Printed voucher
A physical card or slip with a code to redeem.
A printed voucher — handed out at an event, left at a retail counter, or included in a welcome pack — carries a redemption code recipients can claim via USSD, WhatsApp, or the landing page. Useful wherever the moment of reward is physical, not digital.
Needs: Nothing — redemption happens after, on any channel
Learn more
Print-on-pack
The reward is on the product itself.
A unique code printed directly on packaging — under a scratch panel, on a label, or as part of the design — turns every unit sold into a potential reward moment. The customer dials or scans straight from the pack, with no gap between purchase and claim.
Needs: Nothing — the code travels with the product
Learn moreBring a customer reward programme to life.
Tell us about your campaign or programme and we'll recommend the right redemption channel.
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