For customers
Turn every unit sold into a potential reward moment.
A unique code printed directly on packaging — under a scratch panel, on a label, or as part of the design — that customers redeem via USSD or WhatsApp straight from the shelf or after purchase.
Who this is for
FMCG and consumer goods brands running a promotion tied to purchase — a new product launch, a seasonal push, or an always-on loyalty mechanic printed on packaging.
Printed under a scratch panel, on the inside of a label, or as part of the packaging design — a unique code per unit or a shared promotional code, depending on the mechanic.
Dial a USSD short code or message a WhatsApp number with the code — no app, no account, redeemable the moment they have the product in hand.
Airtime, fashion, electronics, dining — localised to their country, not a single fixed reward attached to the promo.
On-pack promotions are one of the oldest tricks in FMCG marketing, and they still work for a simple reason: the reward moment happens at the point of purchase, when intent is highest. The part that's changed is how the redemption itself happens — and that's usually where these campaigns lose value.
A scratch-panel promo that requires downloading an app to claim loses a meaningful share of customers at exactly that step — the gap between scratching the panel and actually redeeming. The friction isn't the reward, it's everything standing between the customer and claiming it.
A customer holding a product they just bought, in a store or at home, is not in a digital-campaign context — they're in a physical one. USSD fits this moment well because it works from any handset with no data needed. WhatsApp works well as a secondary or primary channel in markets with high penetration, letting customers see a richer catalogue without leaving the chat.
Tell us about your campaign and we'll help map it to the right setup.
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