Rewards Card Africa vs SureGifts
SureGifts pioneered the corporate gift card category in Nigeria and has built one of the largest merchant catalogues on the continent. This is an honest look at where each one wins — because the right answer depends on what you're actually trying to do.
Rewards Card Africa
5 / 10
categories won
SureGifts
5 / 10
categories won
The honest picture
Where we win
Coverage across multiple African countries from one order, no account or login required to send or redeem, and redemption channels built for recipients who don't have an existing relationship with you — USSD, WhatsApp, a landing page link, a printed voucher, or a code on the pack itself. If you're sending to people spread across more than one country, or you need recipients to redeem without setting up an account, this is what we're built for.
Where SureGifts wins
In-store redemption at a wide network of Nigerian merchants, a consumer gifting product with ten years of brand recognition in Nigeria, and a gift registry feature. If your recipients are entirely Nigeria-based and in-store redemption matters to them, that's a real strength worth weighing.
Credit where it's due
What SureGifts has built is genuinely solid.
We looked at their product properly before writing this page. Here's what stands out.
A deep Nigerian merchant catalogue
Built over more than a decade, with hundreds of Nigerian merchants browsable by category. That kind of catalogue depth in a single market takes years to build.
In-store and online redemption
Recipients can walk into a physical merchant and redeem, not just shop online. Not every recipient wants to redeem digitally — that matters.
Ten years of brand recognition in Nigeria
Receiving a SureGifts card means something to a Nigerian recipient who's already familiar with the brand. That institutional trust is real and takes time to build.
A polished consumer gifting experience
Search, category filters, in-store vs online toggles — if someone wants to browse and buy a specific gift card as a personal gift, the experience is well built.
Gift registry
A genuinely useful feature for personal occasions — recipients can create a wishlist of what they'd like. We don't offer this.
Full comparison
Feature by feature
| Feature | Rewards Card Africa | SureGifts | Edge |
|---|---|---|---|
| Coverage | |||
Countries supported If your recipients are spread across more than one African country, this is the main thing to weigh. | 12 African markets — Nigeria, Kenya, Ghana, South Africa, Egypt, Morocco, Senegal, Rwanda, Ivory Coast, Zambia, Botswana, and more | Primarily Nigeria, with limited reach elsewhere | Rewards Card Africa |
Catalogue depth in Nigeria specifically For Nigeria-only sends, SureGifts' merchant depth is a genuine strength. | A curated, real catalogue — airtime, fashion, electronics, dining, TV and streaming, and more | Hundreds of merchants built over 10+ years, including strong in-store coverage | SureGifts |
Airtime & mobile data | Available across every supported country, all major networks | Limited | Rewards Card Africa |
In-store redemption If your recipients prefer walking into a shop to redeem, this matters. | Primarily digital redemption | Strong — wide network of in-store merchants in Nigeria | SureGifts |
| Sending experience | |||
Account required to send | No account needed — fill in the order form and pay the invoice | Account and login required | Rewards Card Africa |
Multi-country single order | Select multiple recipient countries in one order, budget shown per local currency | Single-market focus | Rewards Card Africa |
| Redemption | |||
Redemption channels for recipients without an account Useful when recipients are customers or partners, not staff with an existing account relationship. | USSD, WhatsApp, landing page link, printed voucher, or print-on-pack code | Primarily web-based redemption with an account | Rewards Card Africa |
Gift registry | Not available | Available — recipients can build a wishlist | SureGifts |
| Trust | |||
Years in market SureGifts is one of Nigeria's original gift card platforms. That track record is real. | Newer to market | Operating since 2014 — 10+ years | SureGifts |
Consumer brand recognition | Growing — not yet a household name | Well-known in Nigeria, especially among employees who've received a card before | SureGifts |
Decision guide
Which one is right for you?
- You're sending to recipients across more than one African country
- You want recipients to redeem without creating an account
- You're sending to customers or partners, not just staff — and need USSD, WhatsApp, or print-on-pack redemption
- You need airtime, mobile data, or bill payments as reward categories
- You want one order form to cover multiple countries and currencies
- Your recipients are entirely Nigeria-based
- In-store redemption matters to your recipients
- You want a gift registry feature for personal gifting occasions
- Brand recognition in Nigeria specifically is a priority for you
If you outgrow a single-market platform and need coverage across more of Africa, or need recipients to redeem without an account — that's what we're built for.
Common questions
Switching and comparison questions
Ready to send your first card?
Fill in the order form — no account needed. Pay the invoice and your recipient claims their card within 24 hours.