The biggest shopping season, met with a reward customers actually want.
A December promotion or sales incentive that reaches customers at the till, on the pack, or in a campaign — redeemed however they actually shop this season.
December is the highest-stakes promotion window of the year
Festive-season spend is when customers are most actively shopping and most open to switching brands or trying a new one. A reward tied to a December purchase reaches them exactly when that decision is being made — not weeks later when the moment has passed.
Built for how customers actually buy in December
A code on the pack for an FMCG purchase, a threshold reward for spending above a set amount, or a landing-page link sent after checkout — all running on the same catalogue and redeemable however suits the customer, from a USSD menu on a basic phone to a full WhatsApp browsing flow.
A reward, not just a discount
A percentage off is forgotten the moment it's applied. A reward card creates a second, deliberate moment — the customer claims it and picks something — which is what actually makes a December promotion memorable enough to bring them back in January.
Running a December customer promotion, step by step
- Pick the trigger — a purchase threshold, an on-pack code, or a campaign action
- Decide the channel — USSD for wide reach, WhatsApp for a richer browsing experience
- Set the reward value per customer or per qualifying purchase
- Confirm which countries your December promotion needs to run in
- Launch with enough lead time to cover the full festive shopping window
Questions
Can this run as a quick December promotion, not a full programme?
Yes — a single promotion with a clear trigger and a set window works the same way as an ongoing programme, just scoped to December. No setup beyond the order form.
What if my customers don't have smartphones?
USSD redemption works on any handset with a SIM card — no app, no data connection needed. It's the right default for FMCG and mass-market December promotions.
Can I run this across more than one African country at once?
Yes — each customer redeems against their own country's localised catalogue, so the same promotion structure works whether you're running it in one market or several.
Other December options
Start a December promotion.
Fill in the order form, pay the invoice, and your recipients claim their cards within 24 hours.
Get started